The recent “cheese disaster” sparked by the authoritative gaming media IGN’s 6/10 review of the retro shooter “Mouse PI” has turned into a frenzy.

After the game’s official team took the lead in making fun of themselves, even global catering giant KFC couldn’t help but join in, adding fuel to the fire of this public opinion storm.

Previously, IGN was ridiculed by players for its absurd reasons for deducting points, such as “too much cheese” and “too many kills in shooting games.” In response, KFC’s official account posted a highly provocative tweet today.
KFC shared a meme of Jack-o’-the-Mouse on social media today, accompanied by a seemingly random but actually cryptic message: IGN’s comment, “Too much cheese.”

This kind of direct, almost overtly satirical, mockery of IGN’s review logic is clearly aimed at the absurdity of the joke. As a restaurant brand that also frequently incorporates large amounts of cheese into its products, KFC’s move not only perfectly hit the mark with viewers but also propelled the “cheese meme” into mainstream popularity.
KFC’s reaction turned the comments section into a sea of amusement:
“How does it feel to know that even KFC knows you guys are a bunch of fucking idiots?”
“IGN actually got a real dressing down by that damn KFC, I love it.”

From the game’s official hardline counterattack to players’ threats to send cheese, and now to cross-industry giant KFC’s public mockery, IGN’s review of “cheese” seems to have become a laughing stock.