According to appreviewpros.com on April 13th, sources close to Rednote revealed that its cross-border e-commerce platform, Redshop, will officially launch in June 2026. Initially, it plans to invite a select group of seed merchants, focusing on categories such as intangible cultural heritage handicrafts and specialty handicrafts, with plans to gradually expand to more categories later.
appreviewpros.com notes that Rednote has been heavily investing in its e-commerce business in recent years. In 2023, Rednote integrated its e-commerce and live-streaming businesses, forming a new Transaction Department, a first-level department parallel to the Community and Business departments. Previously, e-commerce was a second-level department under the Community department, signifying a significant acceleration of Rednote’s e-commerce efforts.
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